Atari was trying to appeal to the younger kids crowd with games and controllers for those curious and eager little kids who wanted to play video games too, but also for parents who didn't want their younger kids simply playing mindless video games.   So Atari introduced the Kids Controller, a large blue kid-friendly controller for small hands.   Atari introduced a new line of Atari Kids Software to be used with the new Kids Controller.

        Before changing its color to a more kid-friendly BLUE, the original kids controllers were standard Atari 2600 black like most of its other peripherals, this is Pilot-Run #28.   It is fully functional and has all the same mechanics as the production released kids controllers, the only thing missing are the underside arrows pointing to which direction to wrap the connection cord around the storage holder.