This just in from the Atari History Site Europe (Atari Time Machine) run by AHS member Karl Morris:
 
 

ATM Exclusive:

                     It has come to our attention,
                     that a decision has been
                     made at Infogrames to change
                     its name to Atari.  This news
                     has been confirmed by very
                     reliable sources, and will
                     come into affect before the
                     end of the summer, or even
                     sooner.  Sources indicate that
                     the decision was made due to
                     the lack of awareness in some
                     global territories of the
                     existing Infogrames brand,
                     and that the head of
                     Infogrames, Bruno Bonnell
                     (Chairman & CEO) was very
                     aware that the Atari brand
                     would be a stronger and more
                     recognisable asset for the
                     company.

                     At this time, we do not have
                     any other information as to the
                     future direction of the
                     company under the Atari
                     brand, but it seems that all
                     software published under the
                     existing Infogrames brand will
                     change worldwide to Atari.

                     Of course, if any of this
                     information changes, we will
                     update this page
                     immediately.  ATM and AHS
                     only provide this information
                     based on extremely reliable
                     sources, and cannot be
                     responsible for any errors or
                     omissions at this time.