Atari had at
its disposal some of the most creative and talented artists then any other
video gaming company. The artwork on the sides of its coin-ops,
the images on the video game boxes and brochures as well as many other
products Atari produced were all testiments of many of the talented displays
of artwork that Atari had used with its products. Here are
some examples of original artwork which was used to produce posters, side-art
and other products.
Before
a product could be manufactured, an artist rendering of the product was
needed for use in the presentation to management. This image
is a rendering of the Atari 1029 printer.
Here
is a piece of artwork that was intended for use with the Atari 2600 Swordquest
series game AIRWORLD. You can see the Knowledge Stone prize
underneath the riders left arm. He is riding a Pegasus
through the air. The only interesting question that needs to
be answered is "Were is his twin sister?" For those not familiar
with the background of SwordQuest, it was a 4 part game series where clues
are hidden in the games and the accompanying DC Comic Books.
The 2 main characters are a twin brother and sister, lead through 4 different
worlds starting with Earthworld, then FireWorld, then WaterWorld and finally
AirWorld. Atari was sold in 1984 to the Tramiels who never
completed the series and its contests which each awarded a $25,000 prize.
The winner of the Ultimate challenge would have won a $50,000 SwordQuest
sword. Today, this sword sits above the mantle of Jack Tramiels
fireplace.